Rochester's second Pride Day will take place in August

A band plays at last year's Pride Day in Rochester. (Courtesy photo)

ROCHESTER -- The Rochester Museum of Fine Arts will holds its second annual Public Pride Day celebrating the LGBT community on Saturday, Aug. 26 from 1-4 p.m.

The event will take place at Hanson Street and Central Square with a banner march at 3 p.m. An informal "after party" gathering will take place around 4 p.m. at The Garage at the Governor's Inn on Wakefield Street.

This is the second year the Rochester Museum of Fine Arts will host Gay Pride in downtown Rochester. The inaugural event attracted around 1,000 people, and nearly every downtown business participated by prominently displaying pride flags in their establishments.

The mission is to promote unity, visibility, inclusivity, equality, and a positive image of the lesbian, gay, bisexual, and transgender (LGBT) community.

This event is made possible by Rochester Main Street (supported in part by a grant from the New Hampshire State Council On The Arts and the National Endowment for the Arts.

Organizers are seeking vendors and banner march participants. Application forms and instructions can be found on the museum's website. The museum is also looking for more downtown area business to display pride flags during the event. Visit www.rochestermfa.org/pride for more information.