Why online newspaper ads are the most effective.
Tuesday, September 26, 2017 10:01 am
Let's compare TV, radio, newspapers and online newspapers. First, radio advertising is risky business. When meeting with a salesperson for your local radio station they will no doubt try to tell you about market share and how many listeners they have. Now let's take a look at online newspapers, specifically The Rochester Voice. When people log on to The Rochester Voice, they're there to read the news. Their minds are actively engaged and focused on the stories they click on because they want to read the story. And when their eyes travel upon your ad they are focused on it. They're already in a thinking mode. They aren't using the Rochester Voice as background noise. They aren't logging on to The Rochester Voice so they can start making dinner. Their brains are engaged cognitively, which gives your ad the best chance to get results. If they're interested in your product or service, they merely have to click on tap your ad to take them to your website or Facebook page where they can learn more about your business. That's efficient advertising. So it's both the best advertising, and the least expensive. To watch a creative about The Rochester Voice being awarded the Greater Rochester Chamber of Commerce's Rochester Business of the Year click here. To view The Rochester Voice ad sizes and placement options click here
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